Domain Names

Registering the right domain name is one of the central elements in building an online presence. Your Pro-Marketer subscription will support up to 10 different domain names. You'll need at least one to get started. Source 1 Media offers competitively priced domain registration services. Even better, when you register your domain through Source 1 Media it will be automatically configured to work with the Pro-Marketer servers.

Click here to go to Source 1 Media's secure domain registration services (opens in a new window).

Selecting a Domain Name

One of the most basic, yet most critical steps in the process of building an e-business is to select and register a domain that will serve as the home of the business on the Internet. In addition to being the home for an online business, a domain name very much serves to define the profile of that business. Many e-businesses are known simply by their domain name, so-called dot.com businesses.

Thus, finding the perfect domain name for your online business is an important step in your quest for success. Ideally, the domain name should reflect the nature of your business. The perfect domain name is easy for customers to remember, short enough to quickly type into a Web browser, and distinct enough to help you create a unique identity for your store.

The following are some of the factors that you may want to consider when zeroing in on the perfect domain name for your business.

Length

Generally, keeping a domain name fairly short will make it easier for site visitors to remember and type the name.

Keywords

A domain name that includes catchy, sought-after and, most important, relevant keywords will help you in the search engine optimization process for your business Web site. Although certain search engines ignore it, others pay much attention to the occurrence of applicable keywords in domain names when ranking web pages.

Name Recognition

If any part of your online business will generate particular name recognition with potential customers, then, by all means, ensure that that is reflected in your domain name. Note that you, being the domain registrant, must ensure that a given domain name does not in any way infringe on a third party's trademark.

Top-Level Domain

Source 1 Media offers registration for several top-level domains. The '.com' top-level domain (TLD) remains the most popular and recognizable extension on the Internet. Consequently, Internet users likely will expect to see this extension when visiting a Web site. Of course, this also means that .com names are harder to find than less popular extensions.

Because of its popularity on the Internet, it is recommended that you try to register the domain for your business with a .com extension. Other popular TLDs, such as .net and .org, might limit the versatility of the domain, as they may imply a certain type of site residing on the domain.

You should consider registering not only the desired domain, but also a selection of other TLD variations of the name. For example, it might prove advantageous to own the registration for the .com, .net, and .biz variations of your domain. Pro-Marketer makes it easy to have all name variations point to a single web site. That mean that you can set up one site with the visibility of several sites!

Click here to go to Source 1 Media's secure domain registration services (opens in a new window).